Selling on Amazon India vs. Your Own Website – What’s Better for New Sellers?

Thinking of starting your own eCommerce journey but can’t decide between selling on Amazon India vs your own website? You’re not alone.

But now… the ultimate face-off.
Amazon India or your own damn website?

What’s easier?
What gives profit?
What works right now?

Been down that spiral. Trust me.
Watched YouTube vids till 3 AM.
Read boring-ass blogs.
Asked people who gave half-baked answers.

Here’s what actually made sense.

“When it comes to choosing between selling on Amazon India vs your own website, a lot depends on your goals.”

Amazon India: The Big Playground

Amazon’s like the Sarojini Nagar of e-commerce.
Full crowd. Cheap deals. Everyone selling everything.
You open shop and boom — you’re in the game.

And yeah… people trust Amazon.
They don’t know you. But they know Amazon. That helps.

Some Real Wins:

• No need to build a website. Just upload product. That’s it.
• Tons of buyers already there. You don’t need to drag traffic.
• They manage shipping, payments, even returns if you use FBA.
  You chill, they deliver.

But Wait…

• Every other seller is your competition. Same product. Lower price. Brutal.
• Commissions, fees, extra charges. By the end, profit feels… meh.
• No one remembers your brand. Just that they got it from “some Amazon seller.”

Amazon Seller Central makes onboarding easy…

Your Own Website: The Hustler’s Zone

Starting your own site? Kinda feels like renting your first apartment.
Empty at first. You decorate it. Invite people. Slowly it becomes home.

That’s your brand. Your vibe. Your rules.

What’s Great:

• Full control. Like… everything.
• You can create a real brand. Not just a shop.
• Better profit margin. No “Amazon tax”.
• Use cool marketing stuff — Facebook pixels, retargeting, email capture.

What’s Not:

• No traffic. Zero. Nada. Unless you bring it in.
• Takes time. And effort. Setting up is a whole project.
• Customers might hesitate — “Who’s this random website?”

It’s slower. But stronger.
Like compound interest. Starts small. Then boom.

Okay But… What Should You Actua

Pros & Cons of Selling on Amazon India vs Your Own Website

lly Do?

Here’s what I figured — being in the trenches myself.

Go Amazon IF:

• You wanna test fast
• You got 2-3 products ready to go
• You don’t wanna deal with marketing just yet

Go Website IF:

• You wanna build a brand, not just “sell stuff”
• You’re okay with slow but solid growth
• You wanna be remembered

But wanna know the real move?

Do both.

Yup. Amazon + Website = 🔥

Start on Amazon. Learn the market.
Make some sales. Gather reviews.
And in the background, build your own store.

Use the profits from Amazon to boost your site.
Run ads. Post content. Start a community.

One feeds the other.
One pays the bills, the other builds the legacy.

Me? I’m Going Hybrid.

Right now? Amazon’s my launchpad.
Simple. Quick. Less thinking.
But the website? That’s my foundation.

Already building it. Slowly. Quietly.

Because one day, when someone hears my brand name…
I want them to search me, not scroll Amazon.

That’s the level I’m aiming for.

Read our post on how to find trending products before you decide.

Final Thought

Amazon is rented space.
Your website is your own house.

Rent’s fine. Gets you started.
But build your house, bro.
That’s where the wealth lives.

Just pick your start.
Doesn’t matter which one first — what matters is you move.

If you hva to Start small, start
Start ugly.
Start broke if you have to.

But.
Start.